A Proven Framework to Sell Your Home
From strategic preparation through maximum market exposure, our comprehensive 21-point system is designed to position your property for the best possible outcome — with less stress and more confidence at every step.
Stage 1
Setting the Foundation
Stage 2
Going Live the Right Way
Stage 3
Maximize Exposure & Create Demand
Stage 1 — Setting the Foundation
An initial impression of the home and property. We discuss changes that could or should occur before listing and establish a baseline for finding comparable properties to create a Strategic Pricing Analysis.
We outline your goals and preferred timing — discussing a timeline that works best for you while taking market timing into consideration.
Pricing built on current, local market data using recently sold homes plus active and pending comparables similar to your home and property.
We help you map out finding, timing, financing, buying options, possession dates and how to make the move to the next property with less stress.
If needed, we consult with a professional stager to provide expert guidance on decluttering, staging, touch-up recommendations and curb appeal.
Stage 2 — Going Live the Right Way
Sign the letter of intent, prepare a list of updates and major maintenance items, gather important documents and organize information for disclosures.
Scheduled and coordinated with photographers who specialize in real estate photography. We also provide tips so your home is ready for the appointment.
Where possible, we utilize drone video and aerial photography of your home, property and neighborhood to set your listing apart from the rest.
We coordinate final preparation details — last-minute touch-ups, lighting, and presentation — so your home is camera-ready and showing-ready.
We pair AI tools with time-tested standards to craft a listing description that maximizes buyer interest while improving SEO, GEO and AIO results.
Stage 3 — Maximize Exposure & Create Demand
We launch on the Central Iowa Board of Realtors and the NoCoast (statewide) Multiple Listing Services — directly reaching over 1,000 licensed agents.
In the 24 hours before listing live, we install the CENTURY 21 sign, create social posts and email our 2,000+ database with a 'NEW LISTING COMING SOON' to build early buyer attention.
Distribution to every major home-search platform — including Zillow.com, Realtor.com, Trulia and Homes.com — for maximum exposure.
Your property gets its own website using your address — increasing SEO and GEO opportunities while giving buyers an easy, dedicated landing page.
A custom-designed email blast goes to our database of buyers, agents and past clients announcing your home's debut to a vetted, engaged audience.
We optimize every digital touchpoint so your listing surfaces in Google searches, map results and AI-driven home search engines across the web.
Posts, stories, reels and lives across Facebook, Instagram, Google Business, TikTok, SnapChat, YouTube and LinkedIn to amplify visibility.
We refresh creative, run new campaigns and re-target interested buyers throughout the listing period to maintain momentum.
Premium placement on partner platforms and our team's high-traffic website to keep your home in front of serious, qualified buyers.
We manage all showing requests, gather buyer feedback after each tour and report insights back to you so we can adjust strategy in real time.
Traditional public open house, neighbors-only preview event or agent/broker open house — selected based on your preferences and our shared strategy.
Let's talk through your goals, your timing and how the 21-Point Listing Launch System™ will work for your home.
CENTURY 21® Signature Real Estate. Each office independently owned & operated.
Not intended to solicit any property already under contract.